{"id":42565,"date":"2022-06-30T12:26:28","date_gmt":"2022-06-30T04:26:28","guid":{"rendered":"https:\/\/wordpress-328533-4778250.cloudwaysapps.comm.au\/?p=40506"},"modified":"2022-06-30T12:26:54","modified_gmt":"2022-06-30T04:26:54","slug":"anne-shea-communications-content-lead-at-up","status":"publish","type":"post","link":"https:\/\/balancethegrind.co\/interviews\/anne-shea-communications-content-lead-at-up\/","title":{"rendered":"Balancing the Grind with Anne Shea, Communications &#038; Content Lead at Up"},"content":{"rendered":"<div class=\"addrop-wrap\" data-id=\"58481\"><\/div>\n<p class=\"wp-block-paragraph\">Anne Shea leads content and communications at Up, the next-generation Australian digital bank that\u2019s grown from a startup to half a million customers in just three years.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-sitka-accent-border-color\"><blockquote><p><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em><em>Learn how the most successful people in the world structure and manage their days. <a href=\"https:\/\/balancethegrind.co\/subscribe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up to our newsletter today<\/a> and receive a free gift that will help you achieve your goals!<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) To kick things off, could you tell us a little about your career background and current role?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My LinkedIn history looks like pure chaos, till you look at it as \u2018learning how to make stuff\u2019.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I was an absurdly tall 90s kid in country Australia. I had to wear XL men\u2019s jeans and tees just to be not naked. It\u2019s hard to explain today, when internet shopping existed, just how limited we were to what was on the racks at the Ballarat Kmart.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I learned how to sew, and fell in love with the confidence and possibilities that exist when you know how to do things yourself. Sewing turned into a little work at the Australian Ballet \u2013 then a dream of costuming for film \u2013 then a sculpture course \u2013 then a side of literature for the stories \u2013 and ultimately I found that I loved making words move, just like fabric.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s how my first business, making clothes for tall women like me, became an online blog and community. I was away in digital marketing. I was one of Australia\u2019s first social media managers, and I wrote about PDF technology at a little company that is now a very big company called Nitro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(I did say it looked like chaos\u2026)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several marketing roles later, I\u2019m leading content and comms at Up, which is changing Australian banking forever and for good. Amongst other things, I write the most bonkers finance and technology newsletter on the planet. So somehow I\u2019m getting paid to make stuff and learn things. Don\u2019t tell anyone.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) What does a day in your life look like for you? Can you take us through a recent workday?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d really love to tell you that I start each day with a green smoothie and a run but I absolutely do not. I share custody of two adorable, very small girls, so the day either starts at 6 with someone shouting MUM I DIDN\u2019T DO ANYTHING, or with a blissful lie-in till 8 with coffee and a book.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Up team has adopted core hours of 10-3, so I can usually catch up on something before our small team standup. Then it\u2019s usually writing, editing, managing our PR opportunities, or planning what\u2019s needed for the app or any of our marketing channels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fridays are the best day of the week: we have an all company demo where anyone can talk about anything they\u2019ve made or fixed or dreamed up. Demo reminds me how lucky I am to work with people who aren\u2019t just at the top of their game, but creating phenomenal things for others and having a great time doing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At 5ish I usually stop work, get the kids if I have them, and lie to myself that this will be the last night this week they get fish fingers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When they\u2019re asleep I can tune out and make stuff in the physical world, not the written. The last few nights I\u2019ve been perched at the top of a ladder painting a sad old light fixture bright gold, which has been intensely satisfying.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve moved to be \u2018mostly remote\u2019, with regular Melbourne catch ups for both the whole company and smaller teams. I love it. It\u2019s unlikely I\u2019ll go back full time to the office till my kids are older \u2013 working from home is just easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, we just got the keys to a stunning new office in the Melbourne CBD. They\u2019re fitting it out for us now, so we\u2019ve only just had the chance to run around and play hide and seek in it. I\u2019m excited to spend real time with the team, and for the fact that I\u2019ll ride my bike more when I go to an office. Pre Covid, riding was most of how I moved in a day. I miss it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) What does work-life balance mean to you and how do you work to achieve that goal?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Truly it\u2019s quite rare that I can make my energy work 9-5. I\u2019ve never wanted the kind of \u2018work life balance\u2019 that watches the clock. For me, balance means being able to give energy and focus to all of my most important tasks and joys. So I work with a weekly list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m writing this late on a Saturday night because that\u2019s when my head was ready. Sometimes I go through an entire Tuesday with not one useful thought in my head, and give it up and go muck around in the shed for a bit. Or my kids need me. When I have custody, there\u2019s no backstop. If they need someone it\u2019s me. But later, I\u2019ll happily work through till the early hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your mind or life are built like this it\u2019s easy to beat yourself up for both \u2018wasting work time\u2019 and \u2018spending leisure time on work\u2019. I try not to. I\u2019m furiously grateful for a company and a role where the focus is on what I bring to the table, not a timesheet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) In the past 12 months, have you started or stopped any routines or habits to change your life?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My life changed when I made more time to be with my friends, but in a different way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12 months ago I started out at solo life for the first time since my twenties. I thought I\u2019d be lonely but I\u2019m much less so. I\u2019m surrounded by creative, loving and inspiring people. The trick has been swapping out coffee catch ups for <em>doing life with them<\/em>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a \u2018please hold the ladder while I fix this\u2019 or a \u2018you\u2019re sad so we\u2019re bringing chips\u2019 kind of togetherness. And when I meet a new person who seems really cool, finding space for them in my chaos and calendar becomes a priority. Everyone\u2019s got something they need from Bunnings or IKEA \u2013 I\u2019ll drive. We can get meatballs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6) Do you have any favourite books, podcasts or newsletters that you&#8217;d like to recommend?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deborah Levy\u2019s <em>The Cost of Living<\/em> has broken my heart and rebuilt it many times. And I\u2019ve just started on <em>Writing Better Lyrics<\/em> (Pat Pattison) because I\u2019ve decided I\u2019m too old to care that I suck at guitar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podcasts are absolutely my jam \u2013 right now I\u2019m loving the Maintenance<em> Phase<\/em> which has changed everything my 90s, diet culture brain thought I knew about bodies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Favourite newsletter is easy. The largely unhinged stylings of Jonathan Seidler for Unyoked light up my inbox. We have a passionate love affair. I mean, we like each other\u2019s copy heaps. He has a partner and a new kid. Also we have never met.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7) Are there any products, gadgets or apps that you can\u2019t live without?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Get a bike. Bikes are magical. Mine takes me places for free and almost makes up for the fact that I will never like green smoothies. I\u2019ve tried wherever possible to make sure I do life on a bike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for apps &#8211; the Up app changed my relationship with money forever. I was a fangirl long before I started working on it. I have an Up Saver for everything, and can easily prioritise my money for things that matter. Like bikes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8) If you could read an interview about work-life balance by anyone, who would that be?&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d like to hear more from people who are objectively hitting goals left right and centre but are willing to talk about what hot messes they are in their heads and in their calendars.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personally I run on a mixture of playlists, anxiety and joy. PS: send me playlists please. I\u2019m <a href=\"https:\/\/twitter.com\/annie_shea\">@Annie_Shea<\/a> on Twitter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9) Do you have any last thoughts on work, life or balance that you\u2019d like to share with our readers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Make time for the projects that thrill you or scare you, and everything else will likely fall into place. I won\u2019t promise you it will feel like that in the day to day \u2013 it never does for me. But over the years, it\u2019s felt true.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Before you go\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If you\u2019d like to sponsor or advertise with Balance the Grind,&nbsp;<a href=\"https:\/\/balancethegrind.co\/sponsorship\/\">let\u2019s talk here<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Join our community and never miss a conversation about work, life &amp; balance \u2013\u00a0<a href=\"https:\/\/awesome-hustler-7838.ck.page\/2a1f7fe74d\">subscribe to our newsletter<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"addrop-wrap\" data-id=\"58481\"> <a href=\"https:\/\/balancethegrind.co\/interviews\/anne-shea-communications-content-lead-at-up\/\">&nbsp;&raquo;&nbsp;Read more about: Balancing the Grind with Anne Shea, Communications &#038; Content Lead at Up &nbsp;&raquo;<\/a><\/div>\n","protected":false},"author":1,"featured_media":40508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,34],"tags":[],"class_list":["post-42565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-pr-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balancing the Grind with Anne Shea, Communications &amp; Content Lead at Up - Balance The Grind<\/title>\n<meta name=\"description\" content=\"Conversations with people from all walks of life about: work, life &amp; balance. 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