{"id":2733,"date":"2019-10-29T04:00:57","date_gmt":"2019-10-28T18:00:57","guid":{"rendered":"https:\/\/wordpress-328533-4778250.cloudwaysapps.com\/?p=2733"},"modified":"2019-10-29T07:11:44","modified_gmt":"2019-10-28T20:11:44","slug":"balancing-the-grind-with-daniel-young-social-digital-strategy-director-at-opr-agency","status":"publish","type":"post","link":"https:\/\/balancethegrind.co\/interviews\/balancing-the-grind-with-daniel-young-social-digital-strategy-director-at-opr-agency\/","title":{"rendered":"Balancing the Grind With Daniel Young, Chief Digital Officer at opr Agency"},"content":{"rendered":"
<\/div>

Daniel Young is the Chief Digital Officer at opr Agency<\/a>, a leading specialist PR and public affairs communication firm, where he is responsible for the development and delivery of digital and integrated campaigns.<\/p>\n

<\/p>\n

This conversation is brought to you by\u00a0<\/em>HelloFresh<\/a>, delivering delicious ingredients and simple recipes straight to your doorstep each week.<\/em><\/p>\n

1) To kick things off, could you tell us a little about your background and career?<\/h2>\n

I always wanted to be a journalist but failed to get into journalism school and ending up studying Politics at university instead. My first job was in a PR services company that did big print jobs and packed media kits for agencies. Glamorous.<\/p>\n

I then got hired as a graduate by The Weber Group Europe in London, which was a very lucky move for me. I worked with some great people and big tech brands in the heart of Covent Garden. This is where I developed an interest in the tech sector \u2013 back then it was all about open standards and collaborative commerce.<\/p>\n

I was quite unwell at the end of 2000. I was out on New Year\u2019s Eve with friends feeling awful and a few days later I was in Tooting Bec hospital laid up for two weeks.<\/p>\n

That gave me a different perspective on life and having fully recovered and returned to work, I decided that I\u2019d take some time out with my girlfriend at the time. We travelled for the best part of a year around India and South East Asia, which was an amazing, before landing in Sydney.<\/p>\n

After a short spell with a small PR firm, I joined Burson-Marsteller in the Technology Practice and quickly moved up to Practice Lead. Web 2.0 and social media were emerging around this time, which was a convergence of my interest in politics and technology.<\/p>\n

I became the Digital Champion for the agency around 2003 when brands and social media where starting to come together in a meaningful way. From there I ran a digital PR agency called Encoder PR for B-M; then I moved to eBay for a year in a Social Strategy role.<\/p>\n

From there, I set up and launched a digital agency called Brightpoint Digital, which existed for three years before I moved to Ogilvy Australia, now opr Agency in Sydney.<\/p>\n

2) What is your current role and what does it entail on a day to day basis?<\/h2>\n

My role is dynamic and varied, which I love. I am fortunate enough to be a master of my own destiny to a certain extent and I am involved in a variety of initiatives as the digital lead, agency projects, client campaign and new business pitches.<\/p>\n

A typical day can involve a lot of meetings and presentations from client updates, to new business presentations and internal training or planning meetings. Between these meetings, I may be working on a plan for an upcoming campaign, provide media and channel recommendations, participating in creative brainstorm or working with a wider team on strategy for an upcoming pitch.<\/p>\n

I try to stay on top of what\u2019s happening in the industry so will catch up on industry news and try and re-gain control of my Read folder in Outlook, which contains all of emails, research and reports that I\u2019ve earmarked to read and digest.<\/p>\n

3) What does a typical day in the life look like for you? Can you take us through a recent workday?<\/h2>\n

I was in Melbourne last week for an exciting and big day. We met at the office early with two colleagues to prepare for a presentation on integrated communications to more than 20 brand managers from a large FMCG brand.<\/p>\n

We then returned to the office to finalise and rehearse a new business presentation, which started at 5pm that day. Both presentations went well with the new business pitch contained a strategy and several creative ideas that we were all excited about.<\/p>\n

The Sydney based team jumped in a taxi immediately after the pitch for a flight back to Melbourne.<\/p>\n

4) Do you have any tips, tricks or shortcuts to help you manage your workload and schedule?<\/h2>\n

One of the things I\u2019m trying to work on now is focus. This means resisting interruptions and devoting my attention to one task at a time.<\/p>\n

For this Q&A for example, I have shut down my email and Skype for Business so that I can really focus on what I am doing. As we all know, there\u2019s lots of research out there that dispels the myth of multi-tasking.<\/p>\n

Getting focused can help with flow and that\u2019s particularly important when you\u2019re trying to solve tricky problems, but it also makes us a lot more productive over the course of the day. Attached to this is the need to prioritise effectively.<\/p>\n

5) In between your job, life and all your other responsibilities, how do you ensure you find some sort of balance in your life?<\/h2>\n

I\u2019ve made a concerted effort to get a healthier balance between work and life this year. Last year was a bit out of control and I found myself in the habit of working late in the office or plugging back in at home.<\/p>\n

I\u2019ve made a few small changes to help this such as cancelling my gym membership in the city. I\u2019ve got my email accounts on my phone set to manual refresh so that I get to choose when I catch up with email and I have very few notifications on my device in general to stop interruptions.<\/p>\n

I also moved my phone from my bedside table into the kitchen over night to avoid reading email or social media the second I open my eyes.<\/p>\n

My company \u2013 opr Agency \u2013 has a great approach to agile working and flexibility, which makes get the balance right a lot easier.<\/p>\n

6) What does work life balance mean to you?<\/h2>\n

I think it means being in control. I\u2019m happy to catch up on work at the weekends or in the evenings. It\u2019s inevitable in our industry and I enjoy what I do but when you feel that you\u2019ve lost control of the volume or the expectations then you\u2019re out of balance.<\/p>\n

7) What do you think are some of the best habits you\u2019ve developed over the years to help you strive for success and balance?<\/h2>\n

For me this comes down to managing my internal critic. I\u2019ve done quite a bit of work on this over the last few years through work with psychologists and my own reading.<\/p>\n

Success for me is feeling happy and fulfilled at work and feeling as though I am doing my best work. There have been periods in my career where I\u2019ve struggled with imposter syndrome or just a general sense of ineptitude.<\/p>\n

These negative thoughts can be really taxing and tiring so I have worked on habits to stay positive and happy. I guess the habit is staying conscious of your thoughts and letting the unhelpful or unproductive thoughts go. There\u2019s a real practice around this, which I have really enjoyed learning about.<\/p>\n

Obviously physical health is another factor. I meditate \u2013 sometimes regular, sometimes occasionally \u2013 and I exercise regularly. Getting into the great outdoors is also good for my state of mind. Modern life is complex and there\u2019s a lot to think about and stay on top of so it\u2019s a constant process that ebbs and flows.<\/p>\n

8) Are there any books that have helped you improve over the years?<\/h2>\n

A recent book, which I got a lot out of was Deep Work: Rules for Focused Success in a Distracted World<\/em><\/a>\u00a0by Cal Newport.<\/p>\n

9) What is the number one thing you do to make sure you get the most out of your day?<\/h2>\n

It\u2019s all about prioritisation and preparation. There\u2019s a constant stream of things flying at me with short, medium- and long-term deadlines. Preparation is key as there may be small steps that I can take today that can get things moving the background for a long-term project while I focus on immediate needs today.<\/p>\n

10) Do you have any last thoughts on work, life or balance that you\u2019d like to share with our readers?<\/h2>\n

I think a good rule of thumb is that 30 mins of fresh you is way more productive than two hours of tired you after 5:30pm.<\/p>\n

If you\u2019d like to support Balance the Grind\u2019s mission to promote health work-life balance to a global audience,\u00a0you can join our Patreon membership<\/a> for as little as $1 a month.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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