{"id":17321,"date":"2020-08-31T15:37:08","date_gmt":"2020-08-31T05:37:08","guid":{"rendered":"https:\/\/wordpress-328533-4778250.cloudwaysapps.com\/?p=17321"},"modified":"2020-09-30T14:18:27","modified_gmt":"2020-09-30T04:18:27","slug":"peter-knox-head-of-marketing-at-book-highlight","status":"publish","type":"post","link":"https:\/\/balancethegrind.co\/interviews\/peter-knox-head-of-marketing-at-book-highlight\/","title":{"rendered":"Balancing the Grind with Peter Knox, Head Of Marketing at Book Highlight"},"content":{"rendered":"
<\/div>\n

Peter Knox is the Head Of Marketing at Book Highlight<\/a>, a Brooklyn-based full service agency that specializes in marketing and sales strategy for authors.<\/p>\n\n\n\n\n\n\n\n

Preorder our Daily Routines ebook today<\/a>! Featuring first-hand interviews, insights and revelations compiled from 50 of the world\u2019s most successful people.<\/em><\/em><\/em><\/p><\/blockquote><\/figure>\n\n\n\n

1) To kick things off, could you tell us a little about your career background and current role?<\/h2>\n\n\n\n

From an early age, I was always reading. Under the desk at school, under the covers at night. <\/p>\n\n\n\n

When I arrived at college (Washington College, small liberal arts school on the eastern shore of Maryland, close and far enough from home outside Philadelphia), I jumped  into being an English Major – four courses, four books to read each week. <\/p>\n\n\n\n

At the same time, I\u2019d be editing the arts section in the weekly newspaper, editing the entire monthly college magazine, and writing for both. But it was only after running the college literary press for a summer that I thought of a career in books, realizing how much longer a shelf life and impact that a book could have. <\/p>\n\n\n\n

I was awarded a prize for publishing excellence at graduation, then on to the summer Columbia Publishing Course (formerly the Radcliffe Course) where I fell even more in love with the processes within book publishing. <\/p>\n\n\n\n

From there I started at the entry level of marketing positions at John Wiley & Sons publishing and climbed to Senior Marketing Manager, handling the marketing for the entire trade business books list. <\/p>\n\n\n\n

Those 14 years at Wiley gave me direct experience on over 1000 book launches where I worked with books at the marketing, sales, production, events, publicity, design, and editorial touch points. <\/p>\n\n\n\n

During that time I was working alongside Book Highlight on many big book launches. Mat Miller, the founder and CEO, asked me to join him to build out marketing services for his authors. <\/p>\n\n\n\n

Going from 150 books a year to just 30 or so and being able to focus only on marketing was, and is, a dream. I\u2019m living it now as the head of marketing here – taking authors from proposal to publication and beyond, as their publishing industry sherpa that consults and executes on all aspects of a book launch,<\/p>\n\n\n\n

2) What does a day in the life look like for you? Can you take us through a recent workday?<\/h2>\n\n\n\n

What I love about my job is that every day is different and I really mean that. It mirrors the way I live in NYC – every single day is always special and unique depending on who I interact with during it. <\/p>\n\n\n\n

I\u2019ll talk to a few prospective clients, work on several active projects\/campaigns, and be talking constantly to my team over text and calls. <\/p>\n\n\n\n

It\u2019s great that video calls have become normalized, as we\u2019re all in front of our computers but suddenly connected across time zones and countries as we\u2019re discussing opportunities related to the book everyone is focused on at any given moment.<\/p>\n\n\n\n

I\u2019ll walk to my private office in Industry City, Brooklyn, as I talk to my counterpart on the phone. Then as soon as I sit down at my desk, I\u2019m able to check in on every client. Then I\u2019ll work on whatever project is the priority while I fit in my scheduled calls and emails. <\/p>\n\n\n\n

Picking where to eat lunch is hard with so many vendors in the building to choose from, then I\u2019m back at it until I close it up, walk home, and join my family for dinner together. Sometimes, like now, I’m back on after everyone but me goes to bed.<\/p>\n\n\n\n

3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine? <\/h2>\n\n\n\n

My first day at Book Highlight coincided with the day that NYC shut down officially because of Covid-19. <\/p>\n\n\n\n

So while this was always supposed to be a \u2018remote-job\u2019, it felt like the entire world also made the same transition as me. The thing I didn\u2019t plan for was not having childcare while I started a new job.<\/p>\n\n\n\n

But after a few months of huddling up and even hiring another principle at Book Highlight, we came out of the early pandemic months with a new logo, website, and expanded range of services to lead and support authors. <\/p>\n\n\n\n

Now I\u2019m back in Brooklyn with my family and a full-time nanny, so that I can focus on work during the day and my family nights and weekends as I had hoped for at the beginning of the gig.<\/p>\n\n\n\n

4) What does work-life balance mean to you and how do you work to achieve that goal?<\/h2>\n\n\n\n

It\u2019s very different being at a publishing house to jumping over to the agency side. It\u2019s working longer hours, finding time at night in front of the computer, and a lot more phone calls. But work-life balance, which I strive for and our CEO believes in, is having time for work and time for your family. <\/p>\n\n\n\n

It means paying for a nanny at home, so that when I\u2019m at the office I\u2019m with our clients and when I\u2019m in front of my kids I\u2019m with them. It\u2019s not always a balanced scale, but that\u2019s the goal and we start anew each day at balancing it.<\/p>\n\n\n\n

\"\"<\/a>
Order our Daily Routines ebook today! Featuring first-hand interviews, insights and revelations compiled from 50 of the world\u2019s most successful people.<\/figcaption><\/figure>\n\n\n\n

5) In the past 12 months, have you started or stopped any routines or habits to change your life? <\/h2>\n\n\n\n

Don\u2019t all habits and routines actually change your life? Certainly on a daily basis, of course. It feels too soon to know what daily changes will affect longer term outcomes.<\/p>\n\n\n\n

In my past life I used to commute 2 hours each day on a subway, where I\u2019d read on average 46 books a year for pleasure. While I certainly miss that dedicated time and the satisfaction of adding that many books to my \u2018read\u2019 list, I\u2019ve had to get much more selective about what I do spend my free time on now and what books I can fit into that time.<\/p>\n\n\n\n

This isn\u2019t new but my mindset has always been: no wasted time. I\u2019m a voracious consumer of content but living in NYC has allowed me countless hours of waiting for trains, riding trains, waiting for people, and being by myself. <\/p>\n\n\n\n

I\u2019ve borrowed hundreds of ebooks free from the Brooklyn Library without stepping foot in the building, by just using my Overdrive app and Amazon Kindle. I\u2019ve listened to thousands of hours of podcasts with Overcast app\u2019s \u2018Smart Speed\u2019 saving me all of those unintentional pauses in audio conversations (extra 127 hours so far!). <\/p>\n\n\n\n

And I\u2019ve saved and read more articles and posts and features with the Instapaper app that I find on Twitter\/social and won\u2019t find time to read until I\u2019m laying in bed that night. Never stop learning.<\/p>\n\n\n\n

6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?<\/h2>\n\n\n\n

The best newsletters I read each week: for personal is Will Leitch<\/a> (parenting, sports, culture) and for professional is Ann Handley<\/a> (marketing, books, internet, etc.). <\/p>\n\n\n\n

How they put out such incredible content weekly blows me away. I tried my own personal newsletter<\/a> and started weekly then dropped to monthly. It\u2019s so much work, but it\u2019s rewarding to do and to read when it\u2019s good. <\/p>\n\n\n\n

I started listening to podcasts when you had to plug your iPod into your computer to download and transfer Kevin Smith\u2019s latest so you could listen on the train. Since then I\u2019ve listened to years worth of sports, comedy, storytelling, and news podcasts. <\/p>\n\n\n\n

Podcasts come and go, depending on my mood and what I need a break from. I can listen to The Daily, well daily, for weeks, then take a break to catch up on WTF with Marc Maron or You Made It Weird with Pete Holmes (depending on the guest, but those guys are always so good). <\/p>\n\n\n\n

Obviously This American Life, Radiolab, WTF, Gimlet\u2019s Startup, and Reply All define the format for me. I\u2019m not telling you anything new. <\/p>\n\n\n\n

Books are probably the hardest question for me. I\u2019ve tracked and reviewed over 650 books on my GoodReads account<\/a>, which I take very seriously, but that\u2019s not made picking a few favorites any easier. <\/p>\n\n\n\n

Run Studio Run <\/em>by Eli Altman was so helpful to read as I leaped over to the agency side this year – it set my priorities and narrowed my focus so well. Station Eleven <\/em>by Emily St. John Mandel is such strong enjoyable fiction that everyone I\u2019ve made read the book has thanked me (Lonesome Dove <\/em>and Stoner<\/em> are also amazing novels I\u2019ll suggest). <\/p>\n\n\n\n

I\u2019ve also read The Power Broker <\/em>and Infinite Jest <\/em>and unable to shut up about those. And I\u2019m drawn to the masters of the creative informative yet personal essay – David Foster Wallace, Tom Bissell, Zadie Smith, Leslie Jamison. Read them all.<\/p>\n\n\n\n

7) Are there any products, gadgets or apps that you can\u2019t live without?<\/h2>\n\n\n\n

I\u2019ve mentioned the Overdrive, Instapaper, and Kindle apps on my iPhone already. I was one of those people in line at the 5th Ave Apple Store in 2007 the day the iPhone released that got one and never looked back. <\/p>\n\n\n\n

There has never been a better value for any product I\u2019ve used than those phones. How many times per day do I unlock my phone to get a rush of new information or capture a photo that would\u2019ve been lost forever, that keeps improving with each free update? No brainer.<\/p>\n\n\n\n

Beyond that, I really need a dedicated Amazon e-ink Kindle to read a book without the temptation to swipe into another app. That device has improved immeasurably over the first eReader experience. <\/p>\n\n\n\n

I didn\u2019t have AirPod Pros before this new job, but now that I\u2019m on the phone all day switching between my iPhone and Mac computer – it\u2019s something I\u2019ll panic about finding if it leaves my pocket or desk. The noise cancelling effect is magic. They stay in my ear and are very lightweight but the sound is big and the microphone picks up everything. Worth it.<\/p>\n\n\n\n

The GoRuck brand of backpacks<\/a> are unreal. They turned me into a bag snob because they are simply backpacks that cost hundreds of dollars, but you buy one and you\u2019ll use it for the rest of your life – that\u2019s how useful and high quality they are in practice. <\/p>\n\n\n\n

For someone living in NYC packing for a trip and walking down many stairs, into a train, onto a plane, into a car – you can pack for a week long business trip in one comfortable backpack that also looks good! <\/p>\n\n\n\n

Roller bags will trip you up all day – backpacks are far superior. I own more than enough for each possible use case and four bags were enough for my family to pack for months on the go this year.<\/p>\n\n\n\n

And if you\u2019re a bag snob AND a parent, you need the Tom Bihn \u2018Parental Unit\u2019 diaper bag<\/a> because it\u2019s incredible and indispensable. It shows no wear over 4 years and two babies. Get it – if it doesn\u2019t fit, you don\u2019t need to carry it.<\/p>\n\n\n\n

8) If you could read an interview about work-life balance by anyone, who would that be?   <\/h2>\n\n\n\n

I\u2019m going to pick a name in the realm of possibility: Stefan Sagmeister is a designer who does some incredibly compelling work and I loved his documentary, The Happy Film<\/a>. How does he get it done? I suspect those who we ask that question, truly have no balance to speak of at all.<\/p>\n\n\n\n

9) Do you have any last thoughts on work, life or balance that you\u2019d like to share with our readers?<\/h2>\n\n\n\n

We speak of this \u2018balance\u2019 as if there were a specific formula or answer. We read productivity, mindset, scheduling, personal development content in the hopes of finding that missing hack that\u2019s keeping us from perfect balance. But there is no standard, no answer. <\/p>\n\n\n\n

It\u2019s different for everyone – truly a unique custom solution. Life is unbalanced. And that definition is changing, evolving. My idea of balance a decade ago, even a year ago, is not what I\u2019d look for now. And as soon as you think you have it, everything changes again. <\/p>\n\n\n\n

If you even think balance exists, you\u2019ll never be happy thinking you\u2019ve found it. It doesn\u2019t. But we all still try to turn off work and turn on non-work all the same, learning that we\u2019re not robots and this isn\u2019t possible. <\/p>\n\n\n\n

If you care about your work, you\u2019ll always have it in the back of your mind, just like you do with your loved ones. They\u2019re all there competing for you. There is no balance. Just do what you can in the moment and then in the next. Good luck.<\/p>\n\n\n\n

<\/div>\n\n\n\n


Before you go\u2026<\/strong><\/p>\n\n\n\n

If you\u2019d like to sponsor or advertise with Balance the Grind, let\u2019s talk here<\/a>.<\/em><\/p>\n\n\n\n

Join our community and never miss a conversation about work, life & balance \u2013 subscribe to our newsletter<\/a>.<\/em><\/p>\n\n\n\n

This conversation is brought to you by Thriverapp<\/a>, where you build healthy habits by turning the life-lessons, resources and routines of exceptional people into your own. Pre-launch page live on Kickstarter!<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"

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