{"id":12893,"date":"2020-07-06T14:08:24","date_gmt":"2020-07-06T04:08:24","guid":{"rendered":"https:\/\/wordpress-328533-4778250.cloudwaysapps.com\/?p=12893"},"modified":"2020-07-13T07:51:16","modified_gmt":"2020-07-12T21:51:16","slug":"celia-harding-director-of-pr-shed","status":"publish","type":"post","link":"https:\/\/balancethegrind.co\/interviews\/celia-harding-director-of-pr-shed\/","title":{"rendered":"Balancing the Grind with Celia Harding, Director of PR Shed"},"content":{"rendered":"<div class=\"addrop-wrap\" data-id=\"58481\"><\/div>\n<p class=\"wp-block-paragraph\">Celia Harding is the founder and director of <a href=\"https:\/\/prshed.com\/\">PR Shed<\/a>, a DIY PR solution providing businesses with all the tools they need to do their own public relations.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-color:#f78a74\"><blockquote><p><em>Partner up with Balance the Grind to showcase your brand\u2019s story and promote healthy work-life balance. Get in touch with us about&nbsp;<a href=\"https:\/\/balancethegrind.co\/sponsorship\/\">sponsorship opportunities<\/a>.<\/em><\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1) To kick things off, could you tell us a little about your career background and current role?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, I&#8217;m the founder of&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/mailtrack.io\/trace\/link\/49f682a417fabc0ec50e379f26e29aec804bec3a?url=http%3A%2F%2Fprshed.com%2F&amp;userId=3176218&amp;signature=4008cb209cf573f5\" target=\"_blank\">PR Shed<\/a>, a startup disrupting the PR industry by providing affordable PR services to startups and SMEs on a DIY or pay-as-you-go basis.&nbsp;I set up the business as I realised too many good stories were going untold, so I help people tell them, to the right people, at the right time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of misconceptions about what PR is (the PR industry does a terrible job of promoting itself), and who can do it. Most think it&#8217;s some form of wizardry that only those in the know can execute, the truth is far from it. My goal is to change that.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before setting up PR Shed, I worked in consumer PR, agency-side in both London and Sydney for the best part of 12 years.&nbsp; I&#8217;ve worked on some incredible brands and projects over the course of my career for the likes of Jack Daniel&#8217;s, Smirnoff, Google, Mastercard, Harley-Davidson and more.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) What does a day in the life look like for you? Can you take us through a recent workday?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m a big fan of F45, I joined it circa 5 years ago and didn&#8217;t believe I had the time or energy for anything beyond sweatshop agency life.&nbsp; But I&#8217;ve since realised if you do something that nearly kills you first thing, the rest of the day is a breeze.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, it is once I&#8217;ve wrangled the two kids in the car and dropped them off at nursery. Once I&#8217;m at my desk, I scan the news for any big breaking stories or anything relevant I&#8217;m working on for my clients and then crack on with the day.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A typical day could include pitching to the media on behalf of a client, putting together a PR strategy for another, mentoring entrepreneurs as part of my role as the &#8216;PR Expert in Residence at the Sydney Startup Hub&#8217;, attending events or general admin.&nbsp; Days vary considerably.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The other reason I set up the business was to give me flexibility when I need it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I&#8217;d had my first child, I realised that agency life wasn&#8217;t compatible for me with kids, so wanted to find a way to carry on what I enjoy doing, but in a way that works for me. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Particularly in PR, I think this is a real issue for the industry at large as a lot of talent departs once they have children.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have been working remotely during the pandemic but prefer to work in an office. I enjoy being around people and a more sociable vibe. I&#8217;m currently based out of an awesome co-working space called&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/mailtrack.io\/trace\/link\/0f141eb306dab29b8446b169b473bf986fc63656?url=http%3A%2F%2Fbustlestudios.com.au%2F&amp;userId=3176218&amp;signature=9ef3f9b6408ed5e4\" target=\"_blank\">Bustle Studios<\/a>&nbsp;in Surry Hills.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other bonus of flexible working is holidays. I bloody love them.&nbsp; I normally like to take an extended break in Europe during our winter time but given everything going on at the moment, it&#8217;s been a chance to keep my head down and focus on the long-term goals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) What does work-life balance mean to you and how do you work to achieve that goal?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If the kids, husband and clients are happy then I&#8217;m happy.&nbsp; It is a balancing act trying to manage all three. but I do my best and am constantly looking for ways to work smarter not harder. I have a VA and work with a talented team of freelance PR professionals who I call on for relevant projects.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I work four days a week so I can spend a day with the kids. Weekends I really switch off and consciously try to be more present than I often am in the week.&nbsp; After the kids go to bed in the evenings, the laptop comes back out as when you run your own business, it&#8217;s down to you to continually learn, grow and deliver.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since starting my own business and having children, I&#8217;m also very aware of not losing my sense of self.&nbsp; I go out with my friends most weekends, for a Friday or Saturday night out,&nbsp;out. I also love a festival or a cheeky night at the disco (if there&#8217;s a DJ in town) although the fun is normally curtailed a little earlier these days.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/jhola.com.au\/?utm_source=Content%20Share&amp;utm_medium=Banner&amp;utm_content=Jhola%20Website&amp;utm_campaign=Balance%20the%20Grind%20-%20Sponsor%20Ad%20WW\"><img decoding=\"async\" src=\"https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-1024x127.png\" alt=\"\" class=\"wp-image-13919\" width=\"810\" height=\"100\" srcset=\"https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-1024x127.png 1024w, https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-280x35.png 280w, https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-600x74.png 600w, https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-300x37.png 300w, https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-768x95.png 768w, https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-1536x190.png 1536w, https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-2048x253.png 2048w, https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-1140x141.png 1140w, https:\/\/balancethegrind.co\/wp-content\/uploads\/2020\/07\/jhola-banner-1920x237.png 1920w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5) In the past 12 months, have you started or stopped any routines or habits to change your life?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I don&#8217;t look at my phone for the first 8 minutes of the day, one of my clients, the wellness guru&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/mailtrack.io\/trace\/link\/bd52ac002b82607e674634b87c1593a48ff4de47?url=https%3A%2F%2Fwww.dailymail.co.uk%2Ffemail%2Farticle-6561617%2FChelsea-Pottenger-checking-phone-wake-ruining-brain.html&amp;userId=3176218&amp;signature=7b8b6e4551a1b3a3\" target=\"_blank\">Chelsea Pottenger<\/a>&nbsp;recommends this to avoid starting the day in high-stress mode and I&#8217;ve been feeling the benefits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One massage a month &#8211; I made a pledge to myself yesterday on this.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m trying to listen to one podcast a week and read 10 pages of a book each day but must try harder on both of these fronts.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6) Do you have any favourite books, podcasts or newsletters that you&#8217;d like to recommend?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Books<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outliers by Malcolm Gladwell.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podcasts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PR Moment (work-related), then Cercle and Anjunadeep on the music front.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Newsletters<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m subscribed to a lot. Here are my favourites:&nbsp; <a rel=\"noreferrer noopener\" href=\"https:\/\/mailtrack.io\/trace\/link\/198dd79ac5ab4a36ce5b7df99a8f4c114dd73969?url=https%3A%2F%2Fwww.businessinsider.com.au%2F&amp;userId=3176218&amp;signature=de4a7c72ef76ecb7\" target=\"_blank\">Business Insider<\/a>&nbsp;&#8211; 10 Things You Need to Know Today.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/mailtrack.io\/trace\/link\/a5fa7a468568d9a47ce4348bba920e355cfc4545?url=https%3A%2F%2Fwww.contagious.com%2F&amp;userId=3176218&amp;signature=c832d2243d4dc66c\" target=\"_blank\">Contagious<\/a>&nbsp;&#8211; a round-up of great marketing campaigns from around the globe. <a rel=\"noreferrer noopener\" href=\"https:\/\/mailtrack.io\/trace\/link\/a01e7a6657d0c693ef602a0ab69a127012f49421?url=https%3A%2F%2Fthehustle.co%2F&amp;userId=3176218&amp;signature=3b70b86d69817d08\" target=\"_blank\">The Hustle<\/a>&nbsp;&#8211; business and tech news (with a US slant)&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/mailtrack.io\/trace\/link\/f89fbaa65578f58c4422f0303d2b475c6ad025a1?url=http%3A%2F%2Fsourcebottle.com.au%2F&amp;userId=3176218&amp;signature=3451b2f59916e930\" target=\"_blank\">Sourcebottle<\/a>&nbsp;&#8211; journalists requesting content for their stories. Urban Junkies, Broadsheet, Concrete Playground and Urban List for keeping abreast of best restaurants, social happenings and festivals on a local and international scale.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7) Are there any products, gadgets or apps that you can\u2019t live without?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes!&nbsp;Mailtrack &#8211; basically like WhatsApp for email. It lets me know if someone has read my email, clicked on a link, forwarded it or reopened it months later. Vital on so many levels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatsapp Web &#8211; the desktop edition so I can streamline conversations with clients, friends and colleagues and minimise unnecessary emails.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lunchclub &#8211; a new virtual networking facilitator.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guardian news app (the live blogging is always on point) and being a Brit I love to read the UK edition of the Sunday Times through their app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8) If you could read an interview about work-life balance by anyone, who would that be?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Any President or Prime Minister &#8211; I&#8217;m intrigued as to the inner workings of parliament and how they bear the weight of a nation on their shoulders.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9) Do you have any last thoughts on work, life or balance that you\u2019d like to share with our readers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PR is regularly ranked in the top 10 most stressful jobs out there, so it&#8217;s always good to be reminded of the industry saying, its PR not ER.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">COVID-19 has shown healthcare workers and those working in the emergency services on an everyday basis, don&#8217;t get the recognition they deserve. Ultimately your wealth is your health and they are our saving grace. Beyond that, you only get one life, so make the most of it.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Before you go\u2026<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If you\u2019d like to sponsor or advertise with Balance the Grind,&nbsp;<a href=\"https:\/\/balancethegrind.co\/sponsorship\/\">let\u2019s talk here<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Join our community and never miss a conversation about work, life &amp; balance \u2013&nbsp;<a href=\"https:\/\/awesome-hustler-7838.ck.page\/2a1f7fe74d\">subscribe to our newsletter<\/a>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-color:#f78a74\"><blockquote><p>This conversation is brought to you by <a rel=\"noreferrer noopener\" href=\"https:\/\/www.matchboard.com.au\/\" target=\"_blank\">Matchboard<\/a>. Find trusted suppliers that are a perfect match for your needs: from contact centres and digital marketing to sales training and business process outsourcing.<\/p><\/blockquote><\/figure>\n","protected":false},"excerpt":{"rendered":"<div class=\"addrop-wrap\" data-id=\"58481\"> <a href=\"https:\/\/balancethegrind.co\/interviews\/celia-harding-director-of-pr-shed\/\">&nbsp;&raquo;&nbsp;Read more about: Balancing the Grind with Celia Harding, Director of PR Shed &nbsp;&raquo;<\/a><\/div>\n","protected":false},"author":1,"featured_media":12896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,34],"tags":[],"class_list":["post-12893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-pr-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balancing the Grind with Celia Harding, Director of PR Shed - Balance The Grind<\/title>\n<meta name=\"description\" content=\"Celia Harding is the founder and director of PR Shed, a DIY PR solution providing businesses with all the tools to do their own public relations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-328533-4778250.cloudwaysapps.com\/interviews\/celia-harding-director-of-pr-shed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balancing the Grind with Celia Harding, Director of PR Shed - Balance The Grind\" \/>\n<meta property=\"og:description\" content=\"Celia Harding is the founder and director of PR Shed, a DIY PR solution providing businesses with all the tools to do their own public relations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordpress-328533-4778250.cloudwaysapps.com\/interviews\/celia-harding-director-of-pr-shed\/\" \/>\n<meta property=\"og:site_name\" content=\"Balance The Grind\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Balance-The-Grind-333718190321267\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/balancethegrind\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-06T04:08:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-12T21:51:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordpress-328533-4778250.cloudwaysapps.com\/wp-content\/uploads\/2020\/06\/celia-harding-director-of-pr-shed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hao\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/balancegrind\" \/>\n<meta name=\"twitter:site\" content=\"@balancegrind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hao\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wordpress-328533-4778250.cloudwaysapps.com\\\/interviews\\\/celia-harding-director-of-pr-shed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wordpress-328533-4778250.cloudwaysapps.com\\\/interviews\\\/celia-harding-director-of-pr-shed\\\/\"},\"author\":{\"name\":\"hao\",\"@id\":\"https:\\\/\\\/wordpress-328533-4778250.cloudwaysapps.com\\\/#\\\/schema\\\/person\\\/18a0d2c7032210ef96f13a1a526fc1ce\"},\"headline\":\"Balancing the Grind with Celia Harding, Director of PR Shed\",\"datePublished\":\"2020-07-06T04:08:24+00:00\",\"dateModified\":\"2020-07-12T21:51:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wordpress-328533-4778250.cloudwaysapps.com\\\/interviews\\\/celia-harding-director-of-pr-shed\\\/\"},\"wordCount\":1379,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wordpress-328533-4778250.cloudwaysapps.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wordpress-328533-4778250.cloudwaysapps.com\\\/interviews\\\/celia-harding-director-of-pr-shed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balancethegrind.co\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/celia-harding-director-of-pr-shed.jpg\",\"articleSection\":[\"Interviews\",\"PR &amp; 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